TechCrunch
Ford kicks off EV truck sales battle as F-150 Lightning production begins
Ford has started production of the F-150 Lightning pickup truck, a milestone for the automaker that will test whether the never-ending demand for F-Series trucks — the profitable cornerstone of its business — will extend to battery-electric vehicles. Reservations for the all-electric pickup truck suggest Ford’s bet on an electric version of the F-150 — an investment that has exceeded $1 billion — will pan out. Ford CEO Jim Farley called the Ford F-150 Lightning a “Model T” moment, a nod to a disruptive and pivotal moment that revolutionized mass production, giving Americans unprecedented access to vehicles and even changed the physical landscape of the United States.
